🏷️ AI & Digital Tools🏷️ Common Good, Economy & Energy

Thought #451: Who Is Speaking Here: On the Web Since 1998—and Why Solopreneurs No Longer Need an Agency

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Two Areas of UNO.TEAM

UNO.TEAM now has several areas where we're active. One is the SafeSpace area with the walk through the neighborhood – linked to it are the Scott Peck circles and the neighborhood reporting.

Another area is coaching for independence, for freedom on the web slash AI: How do I master AI? How do I use AI so that people – including people who may still be Jobcenter clients right now – can use AI to create a new space for themselves, a new dimension, a new medium, a new instrument, to express themselves and to turn their creativity into monetary value as well? Or, put very simply: How can I use AI to go self-employed, to be independent and to build myself an alternative to a job?

Who Is Speaking Here

And it has to be visible – that's why I'm starting with it right now – who is speaking here: What gives me the confidence that I have this expertise? We can put together a clear profile, and among other things it will say that I built a website with a team – a team I found myself, an international team. I built several websites, made many attempts, went through many versions and stages, and the highest stage was a website I sold for what would be $300,000 today, adjusted for inflation.

Time for Money – or a Website That Works Around the Clock

And for me it was always important to achieve two things: I create something that works without me, that is bigger than me, that also generates an income for me without my having to work at the same time – so time-shifted, a passive income, so to speak. Although "passive" of course needs defining, because this isn't about passivity at all – it's about an alternative to "time for money". Because even now, for most solopreneurs, they only earn money when they work – fees are time-based. When a coach or a freelancer can't work, she earns no money, no matter how high her rate is. But when I build a website, that website generates an income around the clock. And maybe the website only earns 10 euros an hour – but it does that 24 hours a day and 365 days a year, nonstop, wherever I am, however I'm doing, and regardless of how much extra time I put into the website on top. That has been with me – this process has been with me since 1998.

No CMS, No Wix, No Schmix

And now, in 2026 / 2027, we've made it: We've reached a point where solopreneurs no longer need an agency, where they no longer need a CMS either. They don't need a content management system, they don't need Wix, no Schmix, no Squarespace, whatever they're all called, no Webflow either – they don't need any of that bells-and-whistles stuff anymore. I'm happy to show them, step by step, how to free themselves completely from others and how, for a very small amount of money, they can have complete freedom and access to the best developer teams in the world – namely AI developer teams. They're already up and running. I've been working like this with my current setup since the end of October / November, in the combination Claude Code, Gemini, Cloudflare, Linux / Chromebook. And over the next two, three years there will be enormous gains again in simplicity and in power. And now is the time to break free from these dependencies. And I'm glad to walk alongside them by sharing my experience here. I'll start doing that right now, openly and accessible to everyone. And if anyone also has specific questions, they're very welcome to get in touch with me – I will answer every question.

Why Builders Like Webflow Hold You Tight

Visual builders like Webflow are comfortable as long as you stay inside them. The designer only works one way: once you export the code, you lose the connection to the designer and the CMS – after that, the site can no longer be maintained there. On top of that come heavy bundled scripts, deeply nested containers and platform fees that keep coming every month for as long as the site is online. An AI developer team made up of a Chromebook with Linux, Gemini, Claude Code and Cloudflare Pages writes lean HTML of your own instead, and it belongs entirely to you. Compared with an agency, it costs only a fraction. A few basics in the Linux terminal are part of it – and that's exactly where I'm glad to walk alongside you, step by step.

Our Setup, Step by Step (as of November 9, 2026)

This list keeps growing: it's our living setup documentation, and every new building block gets added here.

  1. Voice first. Capture thoughts on the go as voice recordings, so the real voice leads the whole process.
  2. Structure in dialogue. Reflect on observations with Gemini, check facts against sources and write a clear work order.
  3. One-command handover. The task file lands in the Chromebook's Downloads folder, and in the Linux terminal “read prompt” is enough. A small loader fetches the newest file, shows its name and time so an old task stands out at once, and archives every earlier task.
  4. Check first, then build. Claude Code reads every draft first as a critical editor – voice, privacy, facts and sources, language tier – and I decide on every point before anything is built.
  5. A Zettelkasten of static pages in four languages. More than 1,060 pages in German, English, Russian and Ukrainian, with theme paths, reading times, related thoughts and structured data for search engines.
  6. Full-text search across the whole site. A search index that only loads on the first keystroke finds exact text passages on every page – in the header of each page and in the big search on the overview pages – and jumps straight to the highlighted sentence.
  7. Automatic guardians. 30 test suites with more than 14,800 individual checks verify links, translations, layout, privacy boundaries and the invitational language of our offer pages. Before bigger changes, a backup copy is made.
  8. Publishing over a global network – and an open invitation. Pure static HTML goes online via Cloudflare Pages. And anyone who wants to make themselves independent this way can ask me any question.
Something to think about

Who would you like to talk to about this thought?

Three ways from here